Stage 1 Setup
Reframing Concerns
If someone is reading your product page, chances are they are interested in signing up for one of your services. However, they may have certain concerns about signing up. It’s in your best interest to anticipate these inhibitions – so you can help them take decisive action and join your programme. Not only that, but by addressing their concerns and inhibitions they can feel like you truly understand them, which can begin to build trust as they start to see you as an authority in the field of solving their problems.
Example:
C – “I don’t have any workout equipment”
R – Your home may not have all the same bells and whistles as a gym, but there are several creative solutions such as…
C – “I can’t afford a trainer to come and workout with me every day”
R – Online coaching is much more affordable and value-packed than in-person coaching because…
C – “I don’t have enough time to workout consistently”
R – You don’t need hours to create an effective workout because…
C = Concern R = Reframe
Your Onboarding Process
Your website needs to clearly explain to prospective clients exactly what will happen when they sign-up for one of your services. When writing your onboarding process, remember to:
- start each step with a verb, eg: ‘Join a Programme’
- cover as many questions your client might have about the process as you can
- make the process quick and simple
Below is an example of how you might describe your onboarding process to a prospective client:
1 - Join a Programme
Upon sign-up, you will receive a comprehensive questionnaire to help me understand your goals, circumstances, and preferences
2 - Sit Back and Wait
I will sit down with the information you’ve given me and create your bespoke training and nutrition programmes
3 - Get Started!
After an initial phone call to discuss your program and expected results, we get started and keep in touch with a monthly review call & weekly check-ins